Introduction: 2023 has been a transformative year for Orange County, marked by groundbreaking achievements and significant strides in the CBD industry. From prestigious retail partnerships to digital innovation and product expansion, let's delve into just some of the many milestones that defined our year with Orange County.
A Prestigious Beginning The year commenced with a significant milestone for Orange County - our launch in Selfridges, both online and in-store. Selfridges, renowned for its luxury and quality, provided an ideal platform for showcasing Orange County's premium products to a discerning audience. This move not only signified our commitment to excellence but also positioned us at the forefront of the CBD market in the UK.
Following this, Orange County extended its reach to Well Pharmacy, marking a strategic move into the health and wellness sector. This expansion was more than just a business decision; it was a step towards making CBD products more accessible and mainstream, aligning with our mission to promote wellness through natural remedies.
Digital Growth and Community Engagement Orange County's digital footprint saw remarkable growth in the second quarter. Our TikTok Shop's rapid expansion made us one of the platform's fastest-growing shops. This digital success was a testament to our innovative marketing strategies and our ability to connect with a younger, tech-savvy audience. As a result of this rapid growth, TikTok UK invited the OC team to their London headquarters to participate exclusively in a live broadcast on its official channel.
In addition to our digital achievements, Orange County actively engaged with the community through various events. Our participation in the Bournemouth 7's sports festival and the iconic "420" event in Hyde Park underscored our commitment to being part of cultural conversations around wellness and natural health solutions. The highlight of this quarter was a message from Motorsport's Nic Hamilton (younger brother to F1 champion Lewis Hamilton) and the first disabled person to participate in the British Touring Car Championship (BTCC), who found Orange County's 6K oil effective for post-race pain relief, illustrating the real-life impact and versatility of our products.
Expanding Our Product Range The third quarter was marked by significant product development and retail expansion for Orange County. Our launch of mini grab bags in ASDA and SPAR stores, in partnership with Euro Garages, was a strategic move to make our products more accessible to a wider audience. This expansion was complemented by the soft launch of our new supplement range, including innovative products like Apple cider vinegar, caffeine, and turmeric gummies. This diversification of our product line was a precursor to a major leap in 2024, backed by a £1 million investment in advanced manufacturing technology.
Record-Breaking Growth We concluded the year with Orange County's most successful Black Friday event ever, reflecting a staggering annual growth rate of 400%. This phenomenal growth is not just a number; it represents the trust and loyalty of our customers, the hard work of our team, and our relentless pursuit of excellence. As we prepare to enter 2024, we are poised to expand into major retail spaces and transportation hubs, bringing our products closer to you.
Conclusion: Reflecting on 2023, it's clear that Orange County's journey has been one of innovation, growth, and community engagement. We are grateful for the support of our customers, partners, and team members who have been instrumental in our success. As we look ahead, we are excited to continue this journey, bringing quality, natural wellness solutions to more people across the UK and beyond.